The best Nike ad campaign of the year hasn’t been an ad campaign at all. Thanks to Rajon Rondo’s incredible playoff performances night-in and night-out, the Zoom Hyperfuse has emerged as one of the more talked about hoops shoes in the last year. The pair we see here will technically be a general release, but they may as well be Rajon’s PEs, as they’ve continued to shoe up on the young guard’s feet.
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