NikeSportswear - Air Max to Maxim from NikeSportswear on Vimeo.
The road to the Air Maxim is highlighted in this video as it uncovers everything from Tinker Hatfield’s involvement to the work of Nike’s current team of innovators, Ann-Marie Paz and Anthony Hope.
In 1978, Nike revolutionized running by introducing Air technology. In 1987, Tinker Hatfield made Air visible in the Air Max 1, revolutionizing the industry itself.
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