Wednesday, June 9, 2010

Nike Zoom Hyperfuse "Rajon Rondo"

The best Nike ad campaign of the year hasn’t been an ad campaign at all. Thanks to Rajon Rondo’s incredible playoff performances night-in and night-out, the Zoom Hyperfuse has emerged as one of the more talked about hoops shoes in the last year. The pair we see here will technically be a general release, but they may as well be Rajon’s PEs, as they’ve continued to shoe up on the young guard’s feet.
Bright green covers the upper, which is made of mesh and a synthetic material. A black Swoosh and Zoom sole provide a simple base off which the bright colors work. The ankle area owns the most eye-catching design though, thanks to a tricolor splatter design using two shades of green and black.

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